Shopping small is BIG so join your neighbors in support of small business in Highland Village. Small Business Saturday is a national day of recognition set aside to rally people to shop atlocal businesses. Now in its fourth year, Small Business Saturday falls between Black Friday and Cyber Monday and serves as the traditional kickoff to the holiday season for independent retailers and restaurateurs.

"We're eager to support Highland Village business and promote Small Business Saturday," says Anita Stumbo, Publisher of JustHighlandVillage.com. "We're encouraging folks to stop by their favorite business on November 30, the Saturday after Thanksgiving, and help make it one of the biggest shopping days of the year for small businesses in Highland Village."

With five fewer shopping days between Thanksgiving and Christmas this year, many small business owners are starting their promotional activity earlier and working hard to get customers into stores during the critical holiday shopping season. Some merchants are offering discounts as incentives to encourage consumers while others are rewarding customers by offering them a free gift with purchase. And many Highland Village businesses have turned to the local community to hire the help they need to meet consumer demand this holiday season.

Small Business Saturday is a great opportunity to patron the shops, eateries and businesses in Highland Village that are the cornerstone to its phenomenal success. Highland Village offers immeasurable opportunities with its rich landscapes, lakeside recreation, blue ribbon schools, and wide variety of dining, retail, commercial, and residential neighborhoods. Every dollar spent here circulates many times throughout the community by fueling the local economy, creating jobs, funding city services and schools, and promoting quality economic development.

"We think Highland Village is fabulous and invite you to join the celebration as we give folks more reasons to shop Just! Highland Village," says Stumbo. "Small businesses are the back bone of our communities. And when we shop small, we not only get great products and services, but we support our neighbors and strengthen our local economies."